- The problem
- Brands choose creators on follower counts and instinct, then find out months later whether the fit was real.
- What I built
- A platform that starts from a deep profile of the brand, then scores every creator against it one to one — overall, brand, content, and audience alignment. I designed the scoring model myself; AI runs it against each creator's history. Around it sit a discovery engine and the campaign workflows a team needs to run the work.
- The result
- Concept to launch to a multi-million-revenue business, now in its third year. A patent application for the scoring algorithms is in progress.
I build products where marketing, content, and entertainment meet. They help brands and agencies find the right creators, run their social media, and prove what their content did. Each one started with a problem I had lived, as an agency strategist, as a producer, or as the person across the table from the client.
- The problem
- Agencies run social for many clients across many teams. The standard tools schedule posts well, but they struggle with cross-team approvals and can't say whether the work moved the brand.
- What I built
- A management platform with workflows designed for teams that hand work back and forth, AI-driven performance analysis, and brand lift reporting. I originated the idea, wrote the requirements, set the pricing, designed the workflows and UX, and led a team of three engineers. We went from approved concept to clients using it in six weeks.
- The result
- More than 50 active workspaces. Built first for agency clients, and open to everyone as of September 2026.
- The problem
- A branded series usually gets judged on its YouTube views. That number is a small part of what the series did across every participant, every channel, and every episode.
- What I built
- One view of the whole campaign: brand lift, brand metrics, and content performance, episode by episode and across the full run. I built it as a passion project alongside my main roadmap, with no added team.
- The result
- On its first series, Ripple360 showed the full contracted performance had been delivered by episode four of eight.
JRRNY
Travel platform, acquired by Sorse Technology
- The problem
- Travel sites were full of reviews. What people wanted was the trip itself, from someone who had taken it.
- What I built
- A platform of shareable itineraries made by travelers and creators, alongside Range Influence, an influencer marketing agency. I co-founded both, led product and marketing, and stepped in as interim CEO.
- The result
- Acquired by Sorse Technology.